Virtual

Thursday, November 19, 2020 2:00 PM ~ 3:00 PM ET

This webinar will provide Youth Apprenticeship Readiness Grants (YARG) grantees with proven recruitment strategies and promising practices.  Grantees will learn about the foundational principles of effective recruitment and outreach and its impact on retention.  Additionally, the webinar will focus on the ability to create a pipeline of participants from underrepresented populations.

 

Description

Far too often grantees begin recruitment without a strategy or a clear process, and when their goals are not achieved, they are unsure of where changes should be made to advance those goals.  Highlights of the presentation:

  • General principles of recruitment and outreach and how to effectively use both;
  • Marketing and promotions -- effective framing to underrepresented populations and audiences;
  • Leveraging existing relationships/partnerships and community-based organizations (CBOs);
  • “Participant Experience” begins at recruitment and onboarding and ends with retention;
  • Return on Investment (ROI) – Using data to make informed decisions and advance goals; and
  • Grantee Example – The Workplace (Bridgeport, CT) provides effective strategies and specific recruitment and outreach challenges and successes.

 

 

Moderator(s)

Andrea Hill, Grant Program Co-Lead, Office of Apprenticeship/Employment and Training Administration

 

Presenter(s)

Mike Laidlaw, TA Coach, High Impact Partners

Kelly Middleton Banks, TA Coach, National Association of Workforce Boards

Sarah Lewis, Director, ApprenticeshipWorks, The WorkPlace

Adrienne Parkmond, Esq. , Chief Operating Officer, The WorkPlace